Etraky Brand Studio

Evanik OneWorld Suite

FlexSmart PRO

Projections | Next 5 Years | eVanik Product

Assumptions

• New customer acquisitions will be primarily driven from leads coming from Marketplaces, PPC and Organically through the website.


• In the current addressable seller market of 190k Sellers (Total 550k), eVanik will start with a market share of 0.8% in FY 2022-23 and steadily grab a market share of 12.6% by FY 26-27: 39k Customers out of 318k addressable (1.5 Mn Total).


• The contribution of renewals to overall revenue is averaging at 16% in FY 2022-23. This contribution of renewals to overall revenue will grow to 49% by the end of FY 2025-26.


• We are projecting a CAGR of 91.05% from FY 23-24 to FY 26-27 in terms of Gross Revenue.


• A sales person's productivity is 12 new acquisitions per month in FY 2022-23 and this will scale up to 14 by FY 25-26.


• We intend adding the channel partner model for F2F meetings with potential clients from April 2023. Channel partners will contribute to 35% of the revenue on an average.


• We propose to enter into UAE and KSA markets 20 months post fund-raise month and enter Singapore market 26 months post fund-raise month.

Projections | Next 5 Years | FlexSmart PRO Product

Assumptions

• New customer acquisitions will be primarily driven from leads coming from Marketplaces & outbound calling to existing lead database and eVanik customers.


• In the current addressable seller market of 190k Sellers (Total 550k), FlexSmart will start with a market share of 0.8% in FY 2022-23 and steadily grab a market share of 13.3% by FY 26-27: 41k Customers out of 318k addressable (1.5 Mn Total).


• 10% of new customers for FlexSmart PRO product will come from the cross-selling to eVanik product customers.


• The contribution of renewals to overall revenue is averaging at 23% in FY 2022-23. This contribution of renewals to overall revenue will grow to 38% by the end of FY 2025-26.


• We are projecting a CAGR of 91.21% from FY 23-24 to FY 26-27 in terms of Gross Revenue.


• A sales person's productivity is 80 new acquisitions per month in FY 2022-23 and this will scale up to 100 by FY 25-26.


• The average transaction size for FlexSmart PRO is taken at INR 2,304 in FY 2022-23 and taken up to INR 3,220 by FY 25-26. This growth will be fueled by additional channel integrations and inventory management features.

Projected P&L Statement

Hiring & Headcount

Fund Utilization Details

Assumptions

• It is assumed that the requisite funding round will get closed by Dec 2022 and the funds will be available for deployment from Jan 2023.


• Entry into UAE and KSA will be from the 20th month of getting funded, and subsequently to Singapore in the 26th month. We will be launching only the eVanik product only in these markets.


• Average salary increment is taken at 8% YoY. Fixed Asset allocation per employee is considered at INR 90,000.


• 35% of the revenue for eVanik product will get generated through channel partners, starting April 2023. A commission payout of 35% is applicable on the revenue generated through channel partners.


• Lease rental cost is calculated at 50 sq. ft per employee. Lease rental charges @ Rs. 65/- per sq. ft in 2022-23 to Rs. 86/- per sq. ft in 2025-26.


• A standard Lead:Demo rate of 32% is assumed throughout the 5 years projection. Also, a standard Demo:Conversion rate of 63% is assumed throughout the projection period.


• There will be an overlap of approximately 20% customers between eVanik product and FlexSmart PRO product.

Customer Acquisition Plan (Derived from eVanik Product)

Why eVanik is bound to Succeed!

eVanik does it DIFFERENTLY!

• Since the begining, we have relied on robust internal processes. We've deployed Salesforce for CRM, Support and Marketing.


• The Company has remained compliant on all Statutory, Legal and Audit related compliances. We've implemented robust data privacy systems for our users.


• The platform is hosted on AWS (Amazon Web Services) servers to ensure real-time data and nil downtime, ensuring the highest level of experience for our customers.


• The average employee age in our Company is 27 years. Male:Female ratio is 2.7:1. We are compliant in terms of PF, ESI and other employee benefits. We celebrate Birthdays & Anniversaries of all employees.


• We work Monday thru Saturday from 10AM to 7PM. But, we still find some of our people coming to office on Sundays, listening to cool music and snacking at leisure.


• We propose to implement ESOP (Employee Stock Option Plan)to bring and retain some of the best talent in the industry.


• We love chatting with our customers. Our CEO never misses any opportunity to hop onto his bike to meet some of our extraordinary old customers.

Use Cases of customers progressing in the next three years with eVanik